
In Memoriam: James Howard (1935–2025)
President Emeritus, Greater East Austin Youth Association
 Philanthropist • Coach • Mentor • Community Leader
Remembering Our Founder, Mr. James Howard (1935–2025)
It is with a heavy heart that we share the news of the passing of Mr. James Howard (1935–2025) — one of the founders and mentors of the Greater East Austin Youth Association (GEAYA) and the East Austin Youth Foundation.
Mr. Howard was instrumental in bringing organized youth sports to East Austin in the 1970s along with co-founder Nat Cannon. His leadership and vision created opportunities for generations of children in our community, and his legacy continues to live on in every game, every team, and every player who takes the field.
As a lifelong coach and mentor for more than 25 years, Mr. Howard helped introduce youth football, basketball, girls’ kickball, and Little League baseball to East Austin in 1975. He raised funds, recruited volunteers, organized teams, and provided equipment and uniforms for countless young athletes.
His devotion extended far beyond the field—driving kids to and from games, missing dinners at home, and giving generously of his time and resources. After the loss of his beloved wife, Lola Bernice Howard (also a coach), Mr. Howard refocused his energy, following what he described as a calling from God to help the youth of East Austin.
Through his leadership and partnership with other community leaders, Mr. Howard co-founded GEAYA and the East Austin Youth Foundation, both 100% volunteer-driven nonprofit organizations providing structured youth sports and scholarships for underserved East Austin children.
From the first football teams — the Blue Knights and the Green Hornets — to the early basketball teams, the Falcons and Yellow Jackets, and the original Little League teams, Mr. Howard’s dedication built a foundation for generations to come. Today, hundreds of East Austin youth continue to benefit from the programs he helped establish.
“This is a big loss for GEAYA,” said Lee Dawson Jr., President of GEAYA. “Mr. Howard had a huge influence on my life, and his efforts encouraged me to step up and join GEAYA after playing for him as a kid. GEAYA is a family, and Mr. Howard was like our father — the one who started it all. We will miss him deeply. God bless him and his family.”
Mr. Howard believed that youth sports bring communities together and teach discipline, respect, sportsmanship, teamwork, and confidence — and that “everyone’s a winner if you do the best you can.”
We honor and celebrate his life, his faith, and his service to the East Austin community.
 
Memorial Services
📍 Olivet Baptist Church
 1179 San Bernard Street
 Austin, Texas 78702
Visitation: Saturday, November 1, 2025 | 10:00 – 11:00 a.m. CDT
 Funeral Service: Saturday, November 1, 2025 | 11:00 – 12:00 p.m. CDT
📍 Interment: Evergreen Cemetery
 Austin, Texas 78721
 Saturday, November 1, 2025 | 2:00 – 2:30 p.m. CDT
Our thoughts and prayers are with the Howard family during this difficult time.
 This weekend, GEAYA plays for Mr. Howard. 💛